About the Founder
As a little girl, I watched cartoons like everyone else - but I was drawn to something more. While others dreamed of fairy tales, I watched the runways. I admired the quiet power of women like Cindy Crawford - bold, elegant, completely at home in themselves. I didn’t know it then, but I was chasing that feeling.
Life led me in another direction. In my twenties, I became a nurse - a path of care, quiet strength, and standing beside others in their most vulnerable moments.
Ah, then came first love… and first heartbreak. And after it, I realized how far I had drifted from myself. I longed for support. For something that would walk quietly with me, remind me that I was still here, still worthy, still full of love.
That’s when Fefélova was born — not from a business plan, but from a deep personal need to come home to myself.
Today, I’m still a full-time nurse in Oslo. In my free time - early mornings, lunch breaks, or late nights - I dive into books, podcasts, and YouTube videos to study branding, fashion, and business. I’m learning everything step by step, with the same curiosity and care I bring to everything I do.
My apartment is also my showroom - intimate and real. My first clients are my friends and colleagues who try on pieces between conversations and shifts.
I’m building Fefélova from the inside out - with heart, curiosity, and deep respect for every detail. I want to be the kind of example where you can look at me, see where I started, and believe in yourself - that you can do it too.
Because no matter where life takes you, you already have the greatest gift inside you - love.
And nothing can stop you on the journey of becoming the woman you were always meant to be.
Let Fefélova walk that path with you.