Our story

As a little girl, I watched cartoons like everyone else — but I always found myself drawn to something more. While others watched fairy tales, I watched the runways. I dreamed of the elegance of Cindy Crawford, walking with such confidence and grace. I didn’t know it back then, but I was already chasing a feeling: the beauty of being bold, of owning your story.

Life, of course, had its own plans. In my twenties, I became a nurse — a path of care, dedication, and quiet strength. I learned to stand by others in their most vulnerable moments, but I also faced my own. Like many, I experienced heartbreak — the kind that shakes you awake and makes you truly meet yourself. But I carry deep gratitude for that chapter, because it led me to where I am today. That experience, in its own way, became the foundation of Fefélova Lingerie.

I remember carrying so much love inside me, and when that love had no place to go, it found a new home. It became this brand — a new form of expression. For me, it’s not just about lingerie; it’s about connection, about becoming your own biggest fan and supporter. It’s about nurturing the relationship you have with yourself and letting that love flow from the inside out.

Today, I’m answering that call. I’m building Fefélova Lingerie from scratch, right here in Norway. I still work as a nurse, but I carry a heart full of love and dedication for the life I am creating.

I carry with me an endless curiosity and passion to learn and grow. I go deep into every detail: sourcing fabrics, understanding what women truly desire to feel in their most intimate moments, and creating not just a brand but a state of mind — a way of wearing love itself.

Fefélova isn’t just about lingerie. It’s about building that deep connection with yourself — creating a home within, where love is the foundation. It’s about getting to know yourself intimately, bringing back the spark that fills you with joy, and feeling at home within yourself. It’s about choosing to build your life on self-trust, self-respect, and love — for yourself, for your path, for your dreams. It’s about becoming the woman you were always meant to be, grounded in your own strength. Because no matter where life takes you, you can always return to this inner home — strong, loving, unshakable — built by you, for you.